How to Create a Great Newsletter Without Design Skills
One of the most effective ways to build a brand and a loyal following is to send out regularly scheduled newsletters. Whether you send them daily, weekly, bi-monthly or monthly, it doesn’t matter. However, with that said, it is important to keep them coming regularly and at as short intervals as possible so that you do keep your name in front of them. Unfortunately, too many companies don’t know how to create a great newsletter, so somehow there’s always get lost in the shuffle. After reading one or two issues, consumers simply start deleting them out of hand without ever bothering to see what they contain. Don’t let that happen to you! Here are a few bits of advice on how to create a really powerful newsletter without knowing the first thing about design.
Keep the Mobile User in Mind
This is probably the biggest mistake many companies make. It has been drilled into your head now for the past few years on just how important it is to make your website responsive for mobile viewers, well, the same thing holds true for your newsletters. Use a template that is mobile friendly and you’ll succeed if you follow the advice given in the design and sending guide published on the Sendinblue.com website. As a side note here, Sendinblue is an automated email platform to help you get those letters out with little effort, but it is so much more as you will see by reading that guide.
Define and Stick with a Strategy
Before you can even begin putting together a newsletter, you must clearly define your purpose. Are you trying to sell more product? Are you introducing upcoming events or new product lines which will be launched in the near future? Perhaps you are looking to reduce stock that didn’t sell so you are offering amazing discounts. Maybe you are following the advice given on Forbes about just how important it is to build a brand. Each newsletter must have a clearly defined strategy before you begin putting it together.
Make Sure You Add Value!
One thing you will clearly want to do is give your readers something of value. Whether it’s information about the products you are selling and how they will be of benefit or knowledge about some aspect of your industry. For example, if you are selling tools for the DIYer, newsletters with DIY tips and DIY projects would add value. The recipient will learn new skills, get free patterns for things they are making, and even get ideas for projects they hadn’t considered. Have you checked out the newsletters from Better Homes & Gardens in their DIY publication?
In today’s market, consumers want to know that they are getting value for their time and money. Newsletters are the ideal way to give them what they want and at the end of the day, you don’t even need any special design skills! With templates and help from pros like those at Sendinblue, you will be able to create some pretty awesome newsletters – and that’s what matters. Do you care who designed the layout if it works? Probably not! So, learn from the best and you’ll get the best. It’s really just that simple.
Check video guide here:
